Cookie Policy




Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies: 

·    Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. 

·    Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. 

·    Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

·    Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them below:


_ga cookie    Google Analytics    used to identify unique users - expires after 2 years

_cookie_consent    ShopWired    used to confirm acceptance of cookie popup policy - expires after 30 days

Examples of purposes for which a cookie may be used:

Cookies enable us to:

·    Estimate our audience size and usage pattern.

·    Store information about your preferences, and so allow us to customise our site and to provide you with offers that are targeted at your individual interests.

·    Speed up your searches.

·    Recognise you when you return to our site.

·    Allow you to use our site in a way that makes your browsing experience more convenient, for example, by allowing you to store items in an electronic shopping basket between visits. If you register with us or complete our online forms, we will use cookies to remember your details during your current visit, and any future visits provided the cookie was not deleted in the interim.


Please note that third parties (including, for example, providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. 

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. 

Except for essential cookies, all cookies will expire after 2 years.

ShopWired Platform cookies

The platform sets a number of cookies on website visitor's computers in order to provide the service of an ecommerce website.

Where cookies do not process personally identifiable information (like a name or email address), consent does not have to be obtained before the cookie is set on a visitor's computer.

Details of each cookie set by the platform are included below:

amazon_Login_accessToken This is used by Amazon Payments and contains the access token. The expiration time varies.

basket This is used by the ShopWired basket system and contains the basket token. It expires after 30 days.

login_token This is used by the "remember me" feature for customer accounts and contains the login token. It expires after 7 days.

rated_questions This is used by the questions & answers system and contains question IDs. It expires after 1 year.

wishlist This is used by the wishlist system and contains product IDs. It expires after 400 days.

referrer This is used by the referrer system and expires after 60 days.

customer_referrer This is used by the referral scheme system. The expiration time is customizable within the app.

recently_viewed_products This stores the IDs of recently viewed products. It expires after 30 days.

_shopwired_theme_preview This is used by the theme preview system. It expires when the browser is closed.

__holding_page_token This is used by the holding page feature. It expires after 24 hours.

_shopwired_visit This is used by the visitor statistics system on ShopWired to record a visit to your website. It is used in conjunction with _Shopwired_visitor which tracks a visitor as they navigate across your website's pages. Both expire after 30 days.

The expiration time of the cookies above can be extended on each visit.